Danone is a food company, selling dairy products, bottled water, baby food and specialised medical nutrition, with brands such as Activia, Actimel, Evian, Volvic, Cow & Gate and Aptamil. Danone’s company mission is to bring health through food and drink to a maximum number of people in the UK.
Given the pressing social issue of poor nutrition and growing child obesity in the UK, Danone believe they have a role to play in promoting a healthy diet and lifestyle as part of their corporate social responsibility agenda. For more information visit: www.danone.co.uk
We are passionate about ensuring our products become an essential part of a healthy, daily diet whilst positively contributing to our local communities and surrounding environment.
The Danone brand was born almost 100 years ago when Isaac Carasso developed a new type of yoghurt in his native Spain and named it after his son Daniel, or Danone in catalan.
Moving the business to France in 1929, Daniel merged Danone with BSN in 1973 and so became a key player in the European health food industry with market leading products including Activia, Evian, Volvic and Actimel.
Throughout this spectacular growth Danone never lost sight of their primary mission to bring health through food and beverages to a maximum number of people, or their understanding that, as quoted in 1972 by their CEO Antoine Riboud “the responsibility of a company does not stop at the factory gates or the office door”.
Danone continue to develop ideas and projects that help communities across the UK understand and embrace healthy nutritional choices.
Danone Nations Cup
The largest global football tournament in the world for kids aged 10-12, involving more than 2.5 million children and 32 countries. The campaign emphasises the importance of regularly exercising and keeping fit in the development of a healthy lifestyle.
Eat Like a Champ
Eat Like a Champ (ELAC) is a free healthy eating educational programme aimed at Year Five primary school children. The aim of the campaign is to tackle the growing issue of poor nutrition and obesity amongst children through six specially tailored lessons about healthy eating. The concept of ELAC is to make nutrition exciting, and inspire children to adopt the healthy choices of champions they admire; in this case, former Blue Peter presenter Helen Skelton.
The content of Eat Like a Champ was co-created in collaboration with the British Nutrition Foundation to ensure that the lessons are of the highest possible standard and compliment the national primary school curriculum.
For more information, visit: www.eatlikeachamp.co.uk
Through the two campaigns, we hope to bring our health message to life in a fun and exciting way for children.